‘Celebrate Every Sibling’: This Rakshabandhan, Make Them Feel Special with Kimirica’s Thoughtfully Curated Rakhi Gifts

There’s a certain kind of love that only siblings understand. It’s in the unspoken support, the over-shared wardrobes, the borrowed things never returned, the fights that end without an apology but always with a plate of food. It’s chaotic. It’s precious. And above all, it’s yours!

From the overprotective elder to the dramatic youngest, the mom’s favourite to the secret-keeper, the partner-in-crime to the one who never returns your stuff; every sibling brings their own magic, madness, and mischief into your life.

This season, we invite you to celebrate that beautiful mess of a bond with something more than just a Rakhi. With the theme ‘Celebrate Every Sibling’, Kimirica’s Rakhi Gift Fest’ 25 is a heartfelt tribute to the people who know you best — your brother, your sister, or anyone who’s ever felt like both. The campaign redefines Rakshabandhan gifting by turning it into something deeply personal, thoughtful, and memorable.

At the heart of it are two standout rakhi gifts: The My Brother Gift Box and The My Sister Gift Box. 

Meet: The My Brother Gift Box

From the silly fights and silent support to unsolicited advice and lame jokes — your brother’s love isn’t always perfect, but it’s always real. This Raksha Bandhan, give him something that celebrates it all with the My Brother Gift Box.

A thoughtfully curated 11-in-1 luxury self-care set, this box features Kimirica’s best-selling grooming products designed to elevate his everyday routine. The personalized My Brother sleeve makes unboxing feel special, while the option to add your favourite photo and message transforms the gift into something truly unforgettable.

Here’s why it’s special:

• Customized “My Brother” sleeve that feels personal 

• 11-in-1 luxury grooming & wellness picks from THE GENTLEMAN collection

• Option to tuck in a favourite photo & a handwritten note

• Includes a plantable Rakhi that grows,  just like your bond

Introducing: The My Sister Gift Box

Whether she’s a drama queen, your secret-keeper, or the one who’s always borrowing your things, your sister is truly one of a kind. This Raksha Bandhan, go beyond the usual and surprise her with the My Sister Gift Box — a thoughtfully curated 11-in-1 set filled with indulgent self-care and wellness treats.

Each product is handpicked to celebrate her quirks and charm, offering her a little extra love in the form of everyday rituals. The customised My Sister sleeve adds that personal touch, while the option to include a photo and heartfelt note turns the gift into a keepsake she’ll treasure.

Here’s why it’s special:

• Customized “My Sister” sleeve that feels personal

• 11 indulgent self-care bestsellers from the signature LOVE STORY collection

• Option to tuck in a favourite photo & a handwritten note

• Includes the signature plantable Rakhi that grows,  just like your bond
  
  

That Grows….Just Like Your Bond!

Both our limited edition gift sets come with a handcrafted Rakhi made of organic cotton, embedded on seed paper that you can actually plant, sow and grow. It’s a symbolic celebration of how your bond with your siblings continues to evolve. A modern twist on tradition that makes your gift a keepsake.

A New Era of Rakhi Gifting

This Rakshabandhan, don’t just tie a Rakhi, tie in memories, meaning, and moments that last. Celebrate every sibling with Rakhi gifts that turn into keepsakes they’ll cherish forever.  

Shop now and make this Rakshabandhan one to remember!